Working with a Groupon sales rep instead of Groupon’s self-service platform to ensure a win-win-win deal structure.Yes, this means that to find success with Groupon marketing, you may actually have to offer more than 50% off. Just because something performs well in one market, at one price, doesn’t mean the same will be true of a smaller or bigger market in another location. Researching your market for similar deal types to set expectations for deal structure and sales prices.Talking to other local/similar businesses who have done a Groupon deal before talking to a Groupon sales rep so that you come into the process knowing what to expect.In general, I think that Groupon can definitely be a good way to reach new customers and make use of unsold inventory.īut in order to get the most out of Groupon, I recommend: Getting the Most out of a Groupon Campaign
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